Information Architecture

 

Information Architecture is the process of organising the functionality and the content of a website into a structure that visitors are able to navigate intuitively. You can think of it as the blue prints for a website. Information Architecture defines a website’s structure, hierarchy, and navigation.


The goal is to create a website where users can find what they’re looking for with a few clicks. They should be able to find any related information in a few seconds and go back and forth between pages without getting lost.

 

 

Grouping and Organizing


Here you organize the content and define the basis for the site’s structure. Begin by writing each element of the content inventory on an index card. Take the cards and organize them into groups. You will want a big table to do this. A white board and sticker notes do the job too. Try organizing them in different ways. When you are satisfied with how you have grouped things, name each group; try to be as descriptive as possible, and avoid being wordy. Record the name of each group and the elements within it.

 

organizing

 

 

Example:

 

For instance if you’re designing a website for a city tour company, you might come up with a list like this:

 

Home

Tours

Reservation

Gallery

About Us

Contact Us

General

info


Deals

Page 1:
Bus tours

 

Page 2:
Bike tours

Fees
Payment

Videos
Pictures

Company history


Who we are

Location
How to reach us
Phone
Hours

 

The first row determines the links on the navigation bar and represent a webpage. The second row shows the items that go under each page.

 

 

User Profiles and Detailed Scenario

 

When you’re done with grouping the website content, create an imaginary user profile and walk them through the process of a few actions on your website.

 

  • Segment your content so that they can be accessed with a few clicks.
  • Consider using sub groups to avoid having a huge line of links in navigation bar.
  • Lead the audience to where they want to go. Don’t make them guess.
  • Consider future flexibility and expandability

 

 

Keep Marketing in Mind

 

Websites are usually a marketing tool to sell a service or a product. Put yourself in a marketer shoes and come up with some strategies to capture audiences’ attention. In a larger picture what you’re trying to achieve is to:

 

  1. Capture attention
  2. Inform
  3. Educate
  4. Entertain
  5. Promote
  6. Sell

 

This may affect your information architecture.

 

 

 

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