Website Planning



Why do I need to plan a website?


A website is the visual representation and often the first impression of you or your company. It means that if your website looks unprofessional, you or your company will be perceived as such.



Purpose of the website:


Deciding what your site goals are should be the first step you take when creating a Website. Ask yourself, or your client, about what you hope to accomplish by having a Website. Write down your goals so that you remember them as you go through the design process. Goals help you focus and target your website to your particular needs.

A website that provides news about a specific subject should have a different look and navigation system than a website that sells products. The complexity of your goals will affect the navigation, the media that you use and the look and feel of your site.


The process of building a website can be extremely efficient if the site is properly planned for both the designer and the client. Changes to a plan, even minor, after production has begun can pose delays and more work, thus increasing the project cost.



What are you trying to achieve with this site?


Ask Questions:

  • Are you trying to educate, entertain, sell, promote, inform….?
  • What is the mission or purpose of the organization?
  • What are the short-term and long-term goals of the site?
  • Who are the intended audiences?
  • Why will people come to your site?


Once you have a clear set of goals, document the goals of the site. Then summarize the list and write a few paragraphs about the goals. A simple summary will do.


Project Summary:


  • What is the single purpose of the new website?
  • What are the secondary goals of the new website?
  • What are the long-term goals?




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